

The Vintage PVC collection was born at the flagship
boutique situated in the Marais, a trendy Parisian neighbourhood.
The highly durable and fireproof material from which these bags are made with doesn’t distract from
their principal function - to accessorise. These bags decorated the benches of Parisian brasseries throughout the 70s.
The Viahero designs created in this style are still fashionable to this day. New styles for men,
women and unisex will take their place alongside existing styles in 2009.

leather and calfskin belts have a masculine look and make new use of the trademark
Phoenix and military helicopter (worn by Martial Viahero), while incorporating current fashion trends.