In 1994 a distributor and fan of bags mentioned to Martial Viahero that he was missing something for his “Souvenir de Paris” collection. No sooner said than done, Martial created the Eiffel Tower bag. Still in fashion and sold in notable stores such as Galeries Lafayettes.

A mix between London DJ and New York courier bags was created in April 1994 and the Parisian gay community couldn’t wait to get their hands on one. Two years later the Record Bag was commonplace in schools and elsewhere! The Record Bag serves as a nostalgic reminder of the 90s. The first best seller – thanks to numerous mentions in the press, and everyone who believed in the new brand

Through the marriage of courier bag and classic backpack designs, the Pilot Bag, with its strong visual presence, was created in 1998. This was a bold new direction for the brand that brought about radical change to the market. Martial Viahero created this bag based on the literal definition of the words “pilot” and “bag”: A) single strap backpack that spins around the body for quick and easy access to all compartments without taking it off, as well as a special pocket designed especially for mobile phones. B) history, created by Martial Viahero, fashion accessories designer and trained helicopter pilot – from which the bag takes it’s name. The press and wider public adopted the bag without hesitation. Despite numerous copyright lawsuits, this bag is still the designer’s favourite.

The year 2000 saw the creation of the Color Bag. Made with an entirely new method of moulded PVC with no stitching and available in bold colours, the Color Bag was a hit with the press and public alike. The summers of 2000 and 2001 saw an expansion of available colours. Who knows, the Colour Bag could come back one of these days!

What to do when the weather is changing and there’s a chance of rain? Usually you only think about carrying an umbrella when it’s raining, but with the Viap by you can hook this light weight umbrella to your bag (especially if it’s wet) or to your jeans.

At this point had numerous collections to suit the needs of a greater and more demanding clientele. Among which these two models found their place with female clients in 1995.